One of a Kind Jewelry for 40 Years

Often Imitated, Never Duplicated

Crafting unique men's jewelry has been a passion of ours since we opened in the vibrant city of New York decades ago. Today, we strive to continue that tradition by offering gold, silver, and some of the finest gemstones available.

Shop our One of a Kind Collection to discover the magic of Lazaro SoHo for yourself.

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Featured Collections

Man wearing thick gold rings that we made by hand in New York city.

Shop Men's Gold Jewelry

Gold has long been associated with strength, compassion and courage.

Model wearing luxurious menswear and gold jewelry that we carry in our clothing store in New York City.

Shop Men's Clothing

Whether it's for an important occasion or just everyday wear, we have the perfect look.

Model wearing a selection of pearl necklaces, including white pearl necklaces for men.

Shop Men's Pearl Jewelry

Our selection of pearl bracelets, necklaces and more make for a great addition to any outfit.

What Sets Us Apart?

CONVENIENCE

No matter where you are in the world, our SoHo store and online portal offer a wide range of pieces to elevate your look. Plus, for convenience, shipping is available worldwide! Treat yourself, and find great gift ideas, 24/7.

QUALITY

Each piece of jewelry and clothing that we create is crafted with the highest degree of care and excellence. Our jewelry is created right here in NYC, while the garments are imported from Japan, Italy, and France.

PERSONAL SERVICE

For over 40 years, our company has been committed to providing top-notch customer service. Whether it's a celebrity or someone like you seeking fashion advice, our team is available to offer personalized & professional guidance.

New Releases

Avan Toi Red Wine Velvet Jacket Blazer

$1,825.00

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Blue Tigers Eye, Ruby and Sterling Silver Beaded Bracelet

$225.00

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Silver Gothic Window Ring

$765.00

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Model wearing sunglasses sitting in a modern chair wearing clothing and jewelry available at Lazaro SoHo.

Men's Designer Clothing & Jewelry

For all your designer needs, look no further than our collection of men's jewelry and clothing. Our selection includes fashionable rings, leather bracelets, and a range of pearls to add the perfect touch. For the ultimate fashion statement, pair our accessories with premium threads from Japanese, Italian and French designers. Many styles are hard-to-find pieces that you won't find anywhere else.

No matter your look, you can find it in our SoHo New York store and online. With everything from Rock and Roll inspired necklaces to hand-crafted cashmere menswear, you'll discover a piece that speaks to you. Our selection of iconic pieces will have you turning heads on the stage, and the street!

Men's Style Topics

Tattoed hand with an assortment of mens beaded bracelets stacked on the wrist.

Beaded Bracelets for Men

Discover the ultimate accessories for men with our selection of unique beaded bracelets. Choose from onyx, lava stone and tiger's eye for timeless styles, or opt for more exotic options such as pearls, lapis lazuli, and kyanite. Whatever your style you can find a bracelet to suit your needs in our collection.

SHOP BRACELETS

Model hand featuring a solid gold men's wedding band, featuring sapphires and diamonds.

Men's Wedding Rings

At Lazaro SoHo you can find one-of-a-kind men's wedding bands. Customers have the option to customize their perfect ring, selecting from a variety of traditional and modern jewelry. From diamond to unique men's wedding rings, Lazaro SoHo allows the creation of a piece that is truly a reflection of you and yours.

SHOP WEDDING RINGS

Photo of our new store front located in SoHo, NYC.

Shopping in SoHo

Exploring New York City and its many wonders is an absolute must for any visitor, but shopping in SoHo is a pastime not to be missed. Residents have come to recognize it as one of the most popular places to shop in all of NYC; Whether you've lived there your whole life or are just visiting, a trip to SoHo will be unforgettable.

Get in touch.

Store Location:

325 B West Broadway, New York, NY. 10013

Email Us: [email protected]

Call Us: (212) 219-8494

Opening Hours:

Tues to Sat: 11am - 7pm

Sundays: 12pm - 6pm

Mondays: Closed

As Featured In

Portrait of Lazaro Diaz, jewelry designer.

About Lazaro Diaz - Owner & Designer

From the time he was a child, jewelry designer Lazaro Diaz has had an eye for creative and distinctive art. Born in Cuba and immigrating to the United States when he was just 4 years old, Lazaro certainly had many challenges to overcome. But his unwavering confidence and passionate dedication to quality pushed him forward, allowing him to become one of today's most renowned jewelers and fashion designers. His pieces can be called nothing short of wearable art - every item is unique and crafted with precision.

In the fashion world, Lazaro continues to be lauded for his impressive work; showcasing why he's one of the most celebrated designers alive today.