Mastering the Art of Men's Jewelry for 40 Years
Experience the Unique, Embrace the Extraordinary
From the Heart of New York: A Legacy in Crafting Exceptional Men's Jewelry. Our journey began decades ago in the bustling streets of NYC, where our passion for creating extraordinary pieces from the finest gold, silver, and exquisite gemstones took root. Today, we proudly continue this tradition, blending time-honored techniques with contemporary designs, ensuring each piece tells a story as unique as the man who wears it.
Shop our One of a Kind Collection to discover the magic of Lazaro SoHo for yourself.
A Showcase of Elegance
Embrace the power of gold, a symbol of strength and grace, in our exclusive men's collection.
Elevate your wardrobe with our versatile range, from everyday essentials to special event attire.
Explore our elegant pearl bracelets and necklaces, adding a touch of sophistication to any ensemble.
Our Distinctive Edge
Why Choose Lazaro SoHo
Worldwide Convenience, Local Craftsmanship
Shop globally, 24/7, with our SoHo store and online portal, offering worldwide shipping. Discover unique pieces that fit your style, wherever you are.
Unmatched Quality: Jewelry and Clothing
Our jewelry, handcrafted in NYC, and select garments sourced from Japan, Italy, and France, are synonymous with excellence and sophistication.
Personalized Service for Every Customer
With 40 years of experience, we pride ourselves on exceptional, tailored service for every individual, from celebrities to fashion enthusiasts.
Greg Andrew’s appreciation of the finer things in life has put him in the spotlight as a fashion icon. Often praised for his model-esque physique and style, he can often be seen rubbing shoulders with the likes of designers like Louis Vuitton, Alexander Wang, and Calvin Klein. The stylish DJ is often seen sporting one of his favorite pieces of jewelry, a Lazaro Soho Tahitian Pearl Necklace! He loves this necklace so much in fact, that it is pictured at least 20 times on his official Insta account! Find out more about this DJ and his stage-ready style here!8/14/2019
Said to be the messengers between the divine and mortal worlds, these intelligent creatures are often regarded as a bird of prophetic nature in many places around the world. These messengers can be taught to speak, and will often mimic their surroundings. Due to this remarkable skill, it is said that ravens are serve as oracles and fortune tellers. The connotation of these messengers is often debated.