• Handcrafted Gold and Diamond Rings on Model's Fingers. Model also wearing clothing available exclusivly from our SoHo New York Store.

Mastering the Art of Men's Jewelry for 40 Years

Experience the Unique, Embrace the Extraordinary.


Our journey began decades ago in the bustling streets of NYC, where our passion for creating extraordinary masculine jewelry from gold, silver, and exquisite gemstones took root. Today, we proudly continue this tradition, blending time-honored techniques with contemporary designs, ensuring each piece tells a story as unique as the man who wears it.


Shop our One of a Kind Collection to discover the magic of Lazaro SoHo for yourself.



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Signature Collections

A Showcase of Elegance

Man wearing thick gold rings that we made by hand in New York city.

Gold Jewelry: The Emblem of Sophistication

Embrace the power of gold, a symbol of strength and grace, in our exclusive men's collection.


Model wearing luxurious menswear and gold jewelry that we carry in our clothing store in New York City.

Designer Men's Clothing: Style for Every Occasion

Elevate your wardrobe with our versatile range, from everyday essentials to special event attire.


Model wearing a selection of pearl necklaces, including white pearl necklaces for men.

Pearl Jewelry: Timeless Elegance for Men

Explore our elegant pearl bracelets and necklaces, adding a touch of sophistication to any ensemble.



Our Distinctive Edge 

Why Choose Lazaro SoHo

Worldwide Convenience, Local Craftsmanship

Shop globally, 24/7, with our SoHo store and online portal, offering worldwide shipping. Discover unique pieces that fit your style, wherever you are.

Unmatched Quality: Jewelry and Clothing

Our jewelry, handcrafted in NYC, and select garments sourced from Japan, Italy, and France, are synonymous with excellence and sophistication.

Personalized Service for Every Customer

With 40 years of experience, we pride ourselves on exceptional, tailored service for every individual, from celebrities to fashion enthusiasts.


Featured Products

Top Sellers

New Releases

Recent Posts

  • Manuel Mijares: A Life of Music

    Manuel Mijares: A Life of Music

    Take a look into the life of one of Latin America's most popular singers, Mijares. Learn about his early life and career before he became the star we know and love today.
  • Spotlight on DJ Ruckus

    Spotlight on DJ Ruckus

    Greg Andrew’s appreciation of the finer things in life has put him in the spotlight as a fashion icon. Often praised for his model-esque physique and style, he can often be seen rubbing shoulders with the likes of designers like Louis Vuitton, Alexander Wang, and Calvin Klein. The stylish DJ is often seen sporting one of his favorite pieces of jewelry, a Lazaro Soho Tahitian Pearl Necklace! He loves this necklace so much in fact, that it is pictured at least 20 times on his official Insta account! Find out more about this DJ and his stage-ready style here!
  • The Symbolism of Raven Jewelry - A Playful, Bold, and Wise Bird

    The Symbolism of Raven Jewelry - A Playful, Bold, and Wise Bird

    Said to be the messengers between the divine and mortal worlds, these intelligent creatures are often regarded as a bird of prophetic nature in many places around the world. These messengers can be taught to speak, and will often mimic their surroundings. Due to this remarkable skill, it is said that ravens are serve as oracles and fortune tellers. The connotation of these messengers is often debated.