Handcrafted Jewelry from NYC
Bold Designs, Timeless Craft
Experience the Unique, Embrace the Extraordinary.
For over 40 years, Lazaro SoHo has created one-of-a-kind jewelry in the heart of New York City. Each ring, necklace, and bracelet is handmade from gold, silver, and natural gemstones — designed for those who demand originality.
Shop One-of-a-Kind PiecesWhy Lazaro?
Worldwide Convenience, Local Craftsmanship
Shop globally 24/7, with our SoHo store and online portal, offering worldwide shipping. Discover unique pieces that fit your style, wherever you are.
Unmatched Quality: Jewelry & Clothing
Our jewelry, handcrafted in NYC, and select garments sourced from Japan, Italy, and France, are synonymous with excellence and sophistication.
Personalized Service for Every Customer
With 40 years of experience, we pride ourselves on exceptional, tailored service for every individual, from celebrities to fashion enthusiasts.
Featured Products
Top Sellers
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$245.00 Original price$184.00 SaleIn Stock
New Releases
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Define Your Stage-ready Look
Elevate your wardrobe with exclusive handcrafted jewelry and designer menswear. Each piece is a reflection of bold individuality, blending artisanal craftsmanship with modern edge.
Designed in New York, worn worldwide. Discover distinctive rings, bracelets, and apparel that speak to effortless confidence and refined taste.
Shop Men's JewelryA SPOTLIGHT ON MEN'S STYLE
Beaded Bracelets for Men
Elevate your look with our selection of beaded bracelets, crafted from timeless stones like onyx, tiger's eye, and lava rock.
SHOP BRACELETS
Men's Wedding Rings
Find a one-of-a-kind wedding band, to a matching set, or customize your ideal ring with Lazaro SoHo’s expert craftsmanship.
SHOP WEDDING RINGS
Shopping in SoHo
Experience the vibrant fashion culture of NYC by visiting our flagship store in SoHo. Learn more about the SoHo Neighborhood.
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Get in Touch
Have questions? Need assistance? Our team is here to help. Reach out to us or visit our SoHo store.
Store Location: 325 B West Broadway, New York, NY 10013
Email: [email protected]
Call Us: (212) 219-8494
Store Hours:
Tuesday - Saturday: 11 AM - 7 PM
Sunday: 12 PM - 6 PM
Monday: Closed
As Featured In
Lazaro Diaz - Owner & Designer
From an early age, Lazaro Diaz had a vision for creative expression through art. Born in Cuba and immigrating to the United States at just four years old, he embraced challenges with confidence and a relentless pursuit of craftsmanship. Today, he stands as one of the most renowned jewelers and fashion designers, known for pieces that transcend trends and embody wearable art.
His mastery of handcrafted jewelry and avant-garde fashion has earned him acclaim in the industry, solidifying his reputation as a visionary designer. Each piece he creates is a testament to innovation, individuality, and timeless sophistication.
