One of a Kind Jewelry for 40 Years
Often Imitated, Never Duplicated
Crafting unique men's jewelry has been a passion of ours since we opened in the vibrant city of New York decades ago. Today, we strive to continue that tradition by offering gold, silver, and some of the finest gemstones available.
Shop our One of a Kind Collection to discover the magic of Lazaro SoHo for yourself.
Shop Men's Gold Jewelry
Gold has long been associated with strength, compassion and courage.
Shop Men's Clothing
Whether it's for an important occasion or just everyday wear, we have the perfect look.
Shop Men's Pearl Jewelry
Our selection of pearl bracelets, necklaces and more make for a great addition to any outfit.
What Sets Us Apart?
No matter where you are in the world, our SoHo store and online portal offer a wide range of pieces to elevate your look. Plus, for convenience, shipping is available worldwide! Treat yourself, and find great gift ideas, 24/7.
Each piece of jewelry and clothing that we create is crafted with the highest degree of care and excellence. Our jewelry is created right here in NYC, while the garments are imported from Japan, Italy, and France.
For over 40 years, our company has been committed to providing top-notch customer service. Whether it's a celebrity or someone like you seeking fashion advice, our team is available to offer personalized & professional guidance.