• Handcrafted Gold and Diamond Rings on Model's Fingers. Model also wearing clothing available exclusivly from our SoHo New York Store.

Mastering the Art of Men's Jewelry for 40 Years

Experience the Unique, Embrace the Extraordinary.


Crafting unique men's jewelry has been a passion of ours since we opened in the vibrant city of New York decades ago. Today, we strive to continue that tradition by offering gold, silver, and some of the finest gemstones available. Shop our One of a Kind Collection to discover the magic of Lazaro SoHo for yourself.

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  • Manuel Mijares: A Life of Music

    Manuel Mijares: A Life of Music

    Take a look into the life of one of Latin America's most popular singers, Mijares. Learn about his early life and career before he became the star we know and love today.
  • Spotlight on DJ Ruckus

    Spotlight on DJ Ruckus

    Greg Andrew’s appreciation of the finer things in life has put him in the spotlight as a fashion icon. Often praised for his model-esque physique and style, he can often be seen rubbing shoulders with the likes of designers like Louis Vuitton, Alexander Wang, and Calvin Klein. The stylish DJ is often seen sporting one of his favorite pieces of jewelry, a Lazaro Soho Tahitian Pearl Necklace! He loves this necklace so much in fact, that it is pictured at least 20 times on his official Insta account! Find out more about this DJ and his stage-ready style here!
  • The Symbolism of Raven Jewelry - A Playful, Bold, and Wise Bird

    The Symbolism of Raven Jewelry - A Playful, Bold, and Wise Bird

    Said to be the messengers between the divine and mortal worlds, these intelligent creatures are often regarded as a bird of prophetic nature in many places around the world. These messengers can be taught to speak, and will often mimic their surroundings. Due to this remarkable skill, it is said that ravens are serve as oracles and fortune tellers. The connotation of these messengers is often debated.